Corporate Social Responsibility And Csr - 8791 Words

Abstract Corporate social responsibility (CSR) draws more and more attentions from stakeholders, especially in the rapidly growing Chinese market. Most of the previous study regarding CSR and customer related outcomes are based on the social exchange theory, while the potential effect of customer company identification (C-C identification) has been ignored. Recently, the important effect of C-C identification on CSR has been conceptually and empirically validated by some studies. The study incorporates the C-C identification, trust, satisfaction as mediator between CSR and customers’ purchase intention, expanding previous studies by combining the social identity perspective with social exchange theory. A model was constructed based on†¦show more content†¦The main motivation behind CSR is the potential benefits that firms can derive when they are perceived by their stakeholders as a socially responsible organization (Tian, Wang, and Yang, 2011). In other words, the benefits of a certain company will be harmed if customers perceived its irresponsible activities. As an example, after the exposure of its emission scandal, Volkswagen, which was viewed as a responsible beforehand, encountered a 37% stocks price slump within two days. However, good CSR activities can still cause positive influence on Volkswagen’s reputations to minimize the lost in its reputation. After the scandal, Volkswagen said that it would recall around 8.5 million diesel-engine cars in the European Union and it would give $1,000 to some owners of diesel VW and Audi cars that do not achieve the emissions limits in the United States. As a positive results of the mentioned CSR actions, suggested by CN BC on October 20th 2015, over two thirds of German consumers, out of the 1,000 German adults questioned in an online survey, believe that the embattled German carmaker still builds outstanding cars and that the emissions scandal was overdone. Motivated by the importance of CSR in practice, many researchers have investigated the potential effect that CSR has on customer behavior and response, such as customer satisfaction (e.g., Luo and Bhattacharya,

Olaudah Equiano s Narrative Of Slavery - 1061 Words

Olaudah Equiano was one of the most famous black men in the history of slavery who was fortunate enough to purchase his own freedom. In addition, Equiano becomes extremely popular by writing his first slave narrative in 1789. In his autobiography named The interesting Narrative of the Life of Olaudah Equiano he emphasized various aspects of slavery throughout the entire book. In the narrative, he establishes his perspective about himself, God and Slavery. He was definably a man of motivation for all other slaves in his lifetime who continue to struggle for his freedom.In The Interesting Narrative, Olaudah Equiano utilizes poetic diction, mood, displeased tone and internal conflict in order to illustrate his perspective as a slave by emphasizing the cruelty as well as the brutality of slavery. In his novel Equiano uses poetic diction to express his thoughts about his own circumstances as a slave. By reading the following quote the reader will get a sense of his feelings being a slave. Where slaves are free, and men oppress no more. Fool that I was, inur d so long to pain, To trust to hope, or dream of joy again [†¦] Thank heaven one day of mis ry was o er, Then sink to sleep, and wish to wake no more ( Ch; 5, Pg: 97-98) In spite of taking all of his wages and assuring freedom Equiano’s master Pascal betrayed him by selling him to someone else. Therefore, Equiano was very disappointed as he had expected to get freedom for so long, but instead he was forced intoShow MoreRelatedOlaudah Equianos Influence1139 Words   |  5 PagesInfluence and Career of Olaudah Equiano There have been many authors throughout history who have impacted America, amongst them is Olaudah Equiano. Olaudah Equiano, a slave who wrote about his terrible experiences, not only changed America, but changed the world. Equiano s life and career were divided in two parts: his life as a slave and his life as a free man. He battled the slave ships and helped abolish the slave institutions with the power and depth of his writings. Equiano s most powerful pieceRead MoreThe Life Of Frederick Douglass And Olaudah Equiano1398 Words   |  6 PagesDouglass and Olaudah Equiano were two slaves during those times that were forced into the world of slavery. Frederick Douglass’s â€Å"Narrative of the Life of Frederick Douglass An American Slave† and Olaudah Equiano’s â€Å"The Interesting Narrative of the Life of Olaudah Equiano† are literary pieces that talk about their views, experiences, and ideas in relation to slavery. The narratives of Douglass and Equiano offer true records of life as a slave. In the matter of life revolving around slavery, FrederickRead MoreThe Interesting Narrative Of The Life Of Olaudah Equiano, By James Sweet And Katrina Thompson901 Words   |  4 Pagesbook The Interesting Narrative of the Life of Olaudah Equiano by Olaudah Equiano, in which the author recounts his experience as a slave going through the Middle Passage. Other works such as Ring Shout, Wheel About The Racial Politics of Music and Dance in North American Slavery, by Katrina Thompson, and Domingos à lvares, African Healing, and the Intellectual History of the Atlantic World, by James Sweet, can help us garner a deeper insight as to the experiences of Olaudah Equiano by analyzing similarRead MoreSummary : Free Slave Voice 1397 Words   |  6 Pagesfor we are many and evil is few. (OE) after reading the excerpt of â€Å"The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, the African,† it was then necessary to read the complete text. Upon completion of the reading, I found that it was somewhat troublesome because there is not a sense of urgency in the tone of his writing to help his fellow Negros out of their enslavement. The narrative does not provoke the reader to become alarmed at the plight of Negro slave but insteadRead MoreA Narrative Of Captivity By Mary Rowlandson Essay962 Words   |  4 PagesA Narrative of Captivity by Mary Rowlandson and The Interesting Narrative of the Life of Olaudah Equiano by Olaudah Equiano are captivity narratives in which the two narrators share their individual stories of being abruptly kidnapped and enslaved. Equiano was an black 11 year old boy who was stolen from his home by African slave traders in 1756. Rowlandson, a 39 year old Puritan woman, was taken in 1675, during King Philipâ€⠄¢s War, after Indians raided her town. Although the two authors are both kidnappedRead MoreSlave Narratives, By Harriet E. Wilson And The Fascinating Narrative Life Of Olaudah Equiano1173 Words   |  5 Pagesconcerns the period of African American slavery in the United States. Often, the experience of slavery is imagined as always occurring in the same way, with the same experience. However the â€Å"slave narrative† as a genre is tremendously diverse, supporting a variety of perspectives and experiences that often have little in common other than the experience of slavery. In fact, even this experience varies greatly from one narrative to another. Two slave narratives which highlight this fact are Our NigRead MoreThe Complex Nature Of Equiano s Identity Crisis1411 Words   |  6 Pagescrisis Equiano presents himself as an African, who is embattled with a myriad of issues enroute to a foreign land. He starts off as a normal African boy that takes pride in the family unit. His life changes as he is exposed to a life of slavery that makes him wonder just how far he would go to regain his freedom. Equaino is celebrated due to his anti-slave trade achievements, but rather criticized for a lack of authenticity in his plight to free the world of slavery. He begins his narrative with aRead MoreThe Narrative Of Olaudah Equiano1123 Words   |  5 PagesMatter Where Olaudah Equiano Was Born? The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, the African, by Olaudah Equiano, can be described as one of the most successful literary prose written by an African-American up to the start of the Civil War. Autobiographies were not considered a form genre in the literary field at the time it was published in 1789 and few books that had been produced in America gave such garish, solid and adventurous narratives. Equiano s narrativeRead MoreThe Labor Of Slave Women1512 Words   |  7 PagesMore Than Chains and Toil is a knowledgeable written work as an explanation of servitude in the experience specifically of African American women. Even though forced grunt work was the bases of slavery, very few have the knowledge of the labor of slave women had to do from the perspective of slave women themselves. The author presents and clarifies the understandings the impact labor-meanings has on women in a moral value perspective. According to Joan Martin, â€Å"moral agency† for slaves meant autonomyRead MoreOlaudah Equiano. Olaudah Equiano Who Was Known As Gustavus1129 Words   |  5 PagesOlaudah Equiano Olaudah Equiano who was known as Gustavus Vassa throughout his entire life was an popular African in London, a freed slave who was in support for the British Movement towards bringing to an end then slave trade. His memoirs in his own â€Å"The Interesting Narrative ofthe Life of Olaudah Equiano, or Gustavus Vassa, the African† describes a young man captured and enslaved only at the tender age of eleven years. The journey of Equiano from captivity of being a slave to freedom, becoming

Marketing and Advertising Law for Trade Act -myassignmenthelp

Question: Discuss about theMarketing and Advertising Law for Trade Marks Act. Answer: The issue here is to verify if the manufacturer could claim the right ownership of the trademark Lazeabouta, Secondly manufacturer must prove that consumers actually confused between the two brands, third that the mark Lazeabout were similar in both by visual and by sound, also the manufacturer must show that the importer was offering the same services as them and that the targeted customers were also similar.[1] Rule: Under the Trade Marks Act 1995 article 17, the manufacturer is required to register the trademark which will identify them solely as the brand owners. Application: The court cannot grant the trademark right to the manufacturer since it was not registered by them,[2] but based on other bylaws the importer would be found guilty of infringement, but the court will have to consider the other factors mentioned above. Therefore the allegations of the manufacturer can be proven under the trademark law. Issue: whether an impression was created by one business to mean that their product and services are one and the same with the other under passing off. Rule; Passing off under intellectual property law section 120 means misinterpretation by a business showing that their products are one and the same with another. Application: The appellants argument cannot stand in court since the two businesses were different, the defendants business dealt with garbage collection while the latter was associated with clothing and toys hence the consumers could not confuse between the two. Conclusion: It is clear that the defendants intention was not to breach the law since no impression was created considering the names were also differentiated with one being Wombles Ltd and the other Wombles skips skips here suggesting the nature of the business. Section 18 of the Australian consumer law discourages companies from deceiving customers by giving false information about their product or services. The appellant should prove if this was the intention of the defendant.[3] Remedies The German Company Can Take Against The Australian Company Issue: The German company should prove that the mark used by United Breweries was actually similar to theirs and that they owned the trade mark as it was registered by them. Also the company should prove intentional behavior of the other company to mislead the consumers into believing that the products of the two companies were one and the same by using the brand which is similar by sound and also by indicating that the beer was German made when actually it is not.[4] Rule; Passing off is a law that prohibits businesses from false misinterpretation of goods and services under the 1995 Act. Application; This breaking of law by the Australian manufacturer gives the Germans a good basis for taking action and moving to the courts where a court ruling can be granted[5] and if the plaintiff succeeds in proving their case the defendant will be required to pay for damages caused. Issue: The United breweries was wrong since they claimed to be associated with the German company by using similar bottle to that used by the Germans and also by using label which had German flag implying that their beer was from Germany which was a lie. They also lied about the contents of their beer when in fact they were using one of their old beer only under a different name. Rules: Under ACL the companies are not supposed to use false information regarding the product when marketing. Application: The German company can use these points to take action against the united breweries under the Trade Practices Act section 120(1) because they breached the law in more than one way, and request to be compensated for the damages caused or for the company to be given public warning or seek a court hearing or file for trademark infringement.[6] Bibliography Dunn, Heather. "Five best practices in advertising law." Marketing News, 2015., 20, Fueroghne, Dean Keith. Law Advertising : A Guide to Current Legal Issues. Lanham, Maryland: Rowman Littlefield Publishers, 2017 Kolah, Ardi. Essential Law for Marketers. London: Kogan Page, 2013. Scholtes, Virginia E. "TRADEMARK LAW: The Lexmark Test for False Advertising Standing:When Two Prongs Don't Make a Right." Berkeley Technology Law Journal 30, (January1, 2015): 1023